Facebook Advertising Is Maturing, And Marketers Are Maturing With It

It’s been nearly a decade since Facebook launched its own advertising platform. Since then, the standards governing the platform have changed drastically as has the way brands should be using it.

It’s been nearly a decade since Facebook launched its own advertising platform. Since then, the standards governing the platform have changed drastically as has the way brands should be using it. Looking at the state of the platform and precisely how ads are performing now, there are a number of developments that digital marketers should abide by.

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