Facebook's new advertising flow could help attract small businesses

Facebook wants to simplify advertising and place the focus on the objective, not the method. The company announced Thursday that it is turning its advertising model around and going from 27 types of ad units to less than half of that, making the goal of the ad the first thing an advertiser sees, rather than a list of types of ads. While this may not benefit major brands that habitually spend money on Facebook, these changes to Facebook’s ad flow could mean that more small businesses enter the fray, now that some of the complexities have been eliminated.