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The social network announced Tuesday that starting this week, it will roll out an updated Ads Manager interface, which advertisers will see where they previously accessed Ads Manager or Power Editor, and the new interface will include Power Editor’s ad creating and editing features.
Facebook said in an email to Social Pro Daily that more than 5 million advertisers—mostly small businesses—run ads on the social network each month, and 85 percent of businesses with pages manage them via mobile devices, and Tuesday’s move is aimed at simplifying the experience.
The social network added in a blog post Tuesday, “We are committed to supporting users who preferred Power Editor’s quick creation, as well as those who liked Ads Manager’s guided creation, which is why in the updated Ads Manager, people will automatically be opted in to the workflow they used in the past.