Facebook ads in 4Q better than ever — but are they relevant enough?
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Facebook CEO Mark Zuckerberg has a goal for ads on the site: someday a post from Target will be as timely and relevant as your best friend’s vacation photos. While this may seem crazy at first, Facebook’s advertising offerings are getting better, as evidenced by record ad revenue in Q4.
Facebook released its Q4 earnings and usage stats Wednesday, showing an incredible $2.5 billion in revenue — $2.3 billion of which came directly from advertising. In Q3, Facebook pulled in $2 billion total and in Q4 2012, that figure was $1.5