Facebook ads can still lead to specific tabs, even with default feature gone
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Advertisers can still run Facebook campaigns that drive to third-party tab applications, even though pages lost the ability to designate a default landing tab in the latest redesign.
We confirmed with Facebook that ads do not have to lead to the main Timeline view. Advertisers can select a destination tab from a drop down menu in the self-serve ad dashboard as they did before. However, “Wall” has been renamed “Timeline” and “Info” is now called “About.”
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