Facebook Adds Native Targeting Options, Nielsen DMAs to In-Stream Reserve

The premium video offering debuted as Facebook Showcase in February 2019

Facebook said Friday that it is adding more robust regional targeting options to its Facebook Reserve in-stream video advertising offering, including the social network’s native targeting capabilities, as well as targeting via Nielsen designated market areas.

Facebook Reserve debuted in February 2019 as Facebook Showcase, giving media buyers a way to purchase entire seasons of premium, brand-safe video content curated from high-quality publishers, creators, celebrities and athletes.

Director of North American agency partnerships Erik Geisler said the idea behind Facebook Reserve was to “meet the marketplace where it is.

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