Facebook Adds More Reporting Options in Time for the Holiday Shopping Season

Cross-account reporting, custom metric building and conversion path reporting

Cross-account reporting will enable brands to see metrics across multiple ad accounts Facebook

Facebook released three updates to its reporting features to help businesses get a better handle on how their campaigns are performing during the holiday shopping season.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}