Facebook Adds Metrics, Maps, Sentiment, and Demographics to Lexicon


Facebook has just launched a limted test of a new version of Lexicon, the tool for researching what users are saying on each other’s walls on Facebook. The previous version only showed relative volume of terms over time, but the new version has several key enhancements:

  • Actual numbers, instead of just relative volume. Now, you can see how many wall posts are actually being written containing the given term.
  • Demographic breakdowns, by gender and age
  • Geographic breakdowns, by US state, Canadian province, or UK country (no data is available outside of these 3 countries yet).
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