Facebook Adding More App Metrics for Developers Today


Just yesterday, we looked at new Facebook application analytics companies providing deeper insights into engagement and virality for developers. Later this afternoon, Facebook will be turning on new metrics and visualizations for application data in the Developer Insights admin console.

Specifically, Facebook will be aggregating the following stats:

  • Canvas page views
  • Clicks on profile boxes
  • Confirmation of feed forms
  • Adding and removing of app bookmarks

Facebook will also provide graphing tools to show this data over custom date ranges to help developers see trends in their apps.

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