Facebook rolled out a small tweak to its events feature for events where people can purchase tickets without leaving its platform.
The Select Tickets on that screen now includes a counter revealing how many people have viewed that event’s ticket page over a specific time period (say, the past three hours).
A Facebook spokesperson said, “This is one feature that is part of our overall efforts to help people spend time together in the real world.”
Meg Coffey, managing director of social media marketing agency Coffey & Tea, pointed out the view count addition to Adweek.
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