Facebook Ad Spend, Cost Per Click Take a Hit During the Coronavirus Crisis

Brands turn to organic posts while the social network ensures the stability of its infrastructure

Facebook said usage growth from Covid-19 is unprecedented across the industry Sadeugra/iStock

Facebook issued a mixed update on its stability during the coronavirus pandemic, saying that its infrastructure is running smoothly, despite dealing with a heavier workload, but its revenue is taking a hit.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.