Facebook acquires Threadsy start-up behind Swaylo influence-ranking and marketing tool
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Facebook has acquired San Francisco-based Threadsy, which offers Klout-like service called Swaylo to connect brands and influencers. Some of that product will be taken down after the deal closes, but SwayloPro will continue to operate as an independent company owned by its current investors, according to an announcement on Swaylo’s blog.
Facebook confirmed the acquisition, but did not offer further details or comment.
With Swaylo, users can see their level of influence within their social network on a scale of 0 to 10.