Facebook Acquires Giphy, Which Will Become Part of Instagram

The GIF platform's library and APIs will continue to be available to 'the wider ecosystem'

Half of Giphy’s traffic comes from the Facebook family of apps. Giphy

Facebook has acquired Giphy, and will fold the a GIF library and creator platform into its Instagram team.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.