Performance Marketing

Is Facebook About to Turn Brands Into Broadcasters?

Its plunge into live video raises 3 big questions for marketers

By Christopher Heine

April 7, 2016

Facebook revealed last month that its algorithm will boost live video in its newsfeed because users are watching real-time footage three times longer than recorded clips on the site. And the company Wednesday announced a dedicated hub for all things video—mostly to promote livestreams. 

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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