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When 2012 began, Facebook users were just beginning to adopt Timeline and try out Open Graph apps. Over the past 12 months, the company has run thousands of tests, launched several new products, overhauled existing ones and ramped up monetization efforts. Along the way, Facebook went public and passed 1 billion monthly active users.
Here’s a reminder of some of the key innovations and changes Facebook made this year.
Sponsored Stories in the Feed
Facebook kicked off the new year with the launch of News Feed ads, which are quickly becoming a major source of revenue for the company and an effective channel for advertisers.