Facebook and 10 Publishers Are Testing Subscriptions Within Instant Articles

Average revenue per page view on ads in Instant Articles has risen more than 50 percent in 2017


The idea of subscriptions in Facebook’s Instant Articles has been bandied about for quite some time, and an official test is finally underway.

Head of news partnerships Campbell Brown, head of news product Alex Hardiman and product manager Sameera Salari announced in a Facebook Media blog post that the social network is teaming up with 10 alpha partners in the U.S. and Europe to test news subscription models in Instant Articles, starting out on Android.

According to Peter Kafka of Recode, iOS is not part of the test because Apple is seeking up to 30 percent of any revenue generated via Instant Articles, as Apple considers these transactions to be in-application purchases, while Facebook has earmarked 100 percent of the revenue for publishers.

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