Facebook’s Growing Ethnic Diversity Mirrors U.S. Population

Facebook’s Data Team has just published a report called “How Diverse is Facebook?” in which the company analyzed the surnames of U.S. users in order to estimate a breakdown of US Facebook users by ethnicity. The conclusions? While Whites and Asian/Pacific Islanders have historically been more represented on Facebook compared to the US population, Facebook’s user diversity is increasingly mirroring that of the overall US populace.