FaceApp’s a Viral Star—But Its Privacy Policy Has People Worried

Officials have raised questions about the app, while others say the issue is overblown

Image of two faces displayed on smartphones
FaceApp's popularity has people thinking more about privacy than before. Illustration: Trent Joaquin; Source: Unsplash

FaceApp, which edits a person’s photo to imagine how they might look at an older age, quickly went viral this week before becoming the subject of yet another data privacy concern.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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