Experiential-, Millennial-Centric Redesign for Cruises

Cruise lines are wading heavily into the experiential marketing waters with tech-driven trips — with one ship designed specifically for an optimal experience for Millennials and young Gen Xers.
As the New York Times recently reported, Millennial travelers are willing to pay for memorable experiences. And a recent study found 39 percent of Millennials say ocean cruises are the best type of vacation, with 7 percent saying the same of river cruises. (Opens as a PDF) To that end, U by Uniworld is betting big on Instagram-centric travelers wanting to cruise rivers in its new ship hip enough for the 21- to 45-year-old crowd, reports Travel