Experience Design Benefits Greatly From Behavioral Data
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Human-centered design thinking has influenced much of the way that companies think about user and customer experience, and for the better. Because customer experience is becoming an important vehicle through which brand propositions are communicated today, it is worth examining if the way we design customer experiences can be improved. Particularly, is there a way to better integrate data and analytics into design thinking?
A well-designed customer experience offers many benefits, such as:
- increasing the productivity of users and service efficiency.