Sly Stallone Destroys YouTube In Expendables Promo

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Sylvester “Sly” Stallone has jumped on the YouTube takeover bandwagon with a promo for his new film, The Expendables, in which he literally destroys YouTube’s website during an interview with Shira Lazar. As of late, more and more brands are breaking out of the box to promote themselves on YouTube. Samsung released the first ever YouTube takeover game in June, and Cadbury recently released their own branded, round YouTube players. Stallone and The Expendables are next in line with this super exciting, super surprising interview, in which Stallone not only takes over YouTube but completely destroys it.

As you can tell from the screenshot below, The Expendables promo on YouTube looks just like the regular YouTube page.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in