Exclusive: Expedia Is Matching Advertising Spend by Travel-Related Businesses

The $25 million boost to advertisers comes as travel industry tries to rebound

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Expedia Group, the online booking conglomerate that owns the travel agencies Expedia, Hotwire.com, Orbitz and Travelocity, has announced a $25 million initiative aimed at leveraging the brand’s media and advertising platform to help travel-related business weather the effects of the Covid-19 pandemic.

Announced today, the initiative will see Expedia match a portion of ads placed by destination marketing organizations (DMOs) and other travel businesses, up to $25 million. That money will come from a previously announced $275

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