Exec Mood Buoyant at Digitas Newfront

Despite a still uncertain ad market and a lack of consistent viewership, talent and dollars continue to pour into original Web video entertainment. What’s still uncertain is whether advertisers are ready to reinvest in the once hot space.
 
For example, MySpace is set to bring the original online drama Freak, which chronicles a tomboy girl who spends most of her time playing video games, from its U.K. site to the U.S. That show, which incorporates plot suggestions from the audience, is a production of FMX, a division of FremantleMedia (American Idol).


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