Exclusive: More Social Experiences in the Works for Food Network, Travel Channel, HGTV Through Echo's App Management Platform
Lifestyle networks like the Food Network, HGTV, and the Travel Channel bring out the DIY spirit in viewers, which may be why they have found a home on the second screen. Scripps Network Interactive, which brings these brands to the web, has tapped Echo to power its social interactions with audiences through a real-time app management platform.
Lifestyle networks like the Food Network, HGTV, and the Travel Channel bring out the DIY spirit in viewers, which may be why they have found a home on the second screen. Scripps Network Interactive, which brings these brands to the web, has tapped Echo to power its social interactions with audiences through Echo’s app management platform.
The Travel Channel is already leveraging Echo’s real-time platform in the comments section. The network added 25 custom features, including the ability for visitors to sort out the most recent, most liked, or most active comments.
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