Exclusive: Apsalar analyzes the correlation between mobile game engagement and monetization by genre

Mobile analytics provider Apsalar drilled down into its iOS data to determine which mobile game genre developers should build their free-to-play games around in order to maximize revenue. The company, which offers a free mobile app SDK that provides in-app and campaign attribution analytics, discovered that certain game genres show a higher correlation between high engagement and high monetization through in-app purchases.