Examining the Current State of Social Marketing (Infographic)

96 percent of B2B companies are on Facebook, but many still have trouble measuring ROI and engaging with consumers.

Social media may be an integrated and essential part of most marketing strategies, but measuring the return on the investment and taking action based on social media insights still presents a challenge to many marketing teams. An infographic from Morrison Foerster examines the current landscape of social marketing, and the challenges marketers still face.