Examining Facebook's Dive Into Live

Now that all U.S. users have the ability to share live video, coupled with the recent algorithm changes to ensure that users will actually see live content, it has become a viable tool with considerable potential for engagement.

Historically, Twitter has been the go-to destination for trending, real-time and “live” moments — but there’s always been competition. Facebook, for instance, has long wanted this space for their own, firing the first shots in their War on Twitter in early 2014 with the introduction of the trending section. But the Menlo Park-based social networking giant hasn’t stopped there; instead, they’ve chosen to challenge their real-time rival head on with a new suite of potential Twitter-killing products.