Ex-Vine Head Jason Toff Is Joining Facebook’s New NPE Team

The Google Area 120 partner will be its product management director

Facebook’s recently formed NPE Team has a new product management director: Jason Toff.

The social network formed the NPE Team—the NPE stands for New Product Experimentation—with the aim of creating new consumer-focused applications and features, and it said last week that once apps are developed and released, they will be branded as “NPE Team, from Facebook,” and they will be available via the traditional outlets: the iTunes App Store, Google Play and the web.

Toff had been head of Twitter’s now-defunct Vine video application before leaving that company in January 2016 to return to Google, where he became a partner in its Area 120 in-house incubator.

Prior to joining Twitter in 2014, he spent six years at Google, serving as product lead for YouTube and, before that, working on product marketing for Gmail, Chrome, Mac products and Google Voice.




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