eView: Social Media Rules of Engagement to Live By

In the LinkedIn group that I manage, Direct Marketing Questions & Answers, we’ve been discussing the zig versus zag nature of direct marketing and social media.

The theory is this: With everybody zigging toward social media, doesn’t that leave a giant hole (translation: opportunity) for traditional direct marketing to engage customers and prospects? It’s been a spirited discussion so far, and I firmly believe that traditional direct marketing — integrated with the web — does present an opportunity in a zigzag market.

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