Ad Tech

Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser

They argue it'll hurt user experience and campaign targeting

Apple plans to integrate cookie-blocking technology into Safari 11.Courtesy Getty Images
By Marty Swant

September 14, 2017

The biggest advertising organizations say Apple will “sabotage” the current economic model of the internet with plans to integrate cookie-blocking technology into the new version of Safari.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

Recommended articles
You Might Like

Digital Marketing Bolstered Idahoan Foods’ Ability to Meet Demand Throughout the Pandemic

By Lisa Henderson

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}