Everlane is joining the sneaker business.
The almost-decade-old basics company is debuting a new sneaker brand, dubbed Tread, to achieve its mission of removing virgin plastic in its supply chain by 2021. The first Tread style is the Trainer, an everyday sneaker for both men and women. The shoe will be available in seven colors for $98 on April 25.
As part of the rollout, Everlane is taking a page out of Glossier’s playbook and giving Tread its own website, social

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in