Event Marketing: Not The Event It Use To Be
Advertising Age is reporting in this recession, even event marketing—a typically robust marketing area despite past economic climates—is taking a hit.
“The event discipline has fallen in line with the rest of the marketing channels getting hammered and under pressure to be more accountable,” said Dan Hanover, founding editor and publisher of Event Marketer. In fact the first quarter of 2009 has been the quietest period he’s experienced in 10-15 years.
The industry is experiencing cutbacks in the number and size of events, though PQ Media reports this sector will still see a 10.6
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