Even Spotify Is Surprised by the Huge Success of Its Discover Weekly Playlists

A 'musical addiction' that has the company rethinking everything

Spotify's secret sauce of algorithmic playlists didn't happen by accident. But its rapid growth—and rabid fan reaction—kind of did.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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