Performance Marketing

Even as Mobile Gobbles Up Web Traffic, 80% of Companies Don't Have a Long-Term Strategy

But brands seem to be waking up

Only 20 percent of companies have a mobile marketing strategy that extends into the next 12 months, per a report from Adobe today. Put another way, 80 percent of brands have yet to feel compelled to develop a long-term marketing narrative for the on-the-go consumer.

However, if one digs deeper into Adobe's survey, which entailed 4,000 marketers and digital decision makers across the globe, those numbers may flip-flop in the coming years. For instance, 63 percent of brands believe the quality of their mobile experience is more important than that of their desktop experience.