Media

Even as Media Changes, the Need for a CTO Remains a Constant

Tech chiefs are at the forefront of industry changes

People on buildings and people in front of them with a red platform — While the position isn’t a new one for media companies, the role sits at the frontlines of an industry that’s constantly evolving to stay alive.Getty Images

March 2, 2020

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Want to know how the media industry is changing? Take a glimpse at the job description of any publisher’s chief technology officer.

Sara Jerde

@SaraJerde
sara.jerde@adweek.com

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Media

Even as Media Changes, the Need for a CTO Remains a Constant

Tech chiefs are at the forefront of industry changes

Sara Jerde

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Sara Jerde