Even as Media Changes, the Need for a CTO Remains a Constant

Tech chiefs are at the forefront of industry changes


Want to know how the media industry is changing? Take a glimpse at the job description of any publisher’s chief technology officer.

While the position isn’t a new one for media companies, the role sits at the frontlines of an industry that’s constantly evolving to stay alive. The job’s expansive responsibilities could very well symbolize just how many battles media companies are waging.

Media companies like Fortune and Verizon Media have had to recently consider what they want in a CTO.

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This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.