Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
The New York Times’ president and CEO, Mark Thompson, was among the first U.S. media executives to publicly state how Covid-19 would affect the publisher’s ad revenue when he said the business was seeing a “slowdown in international and domestic ad bookings.” That was in early March, even before Covid-19 was declared a pandemic. Thompson anticipated a 10% decrease in digital ad revenue in the first quarter.
In this morning’s earnings report, however, the figure is actually just shy of 8%, but print advertising was down 20.9%