Even as Ad Revenue Drops, New York Times Sets Subscription Records
The publisher will depend on subscription more than ever this year
The Times reported subscription growth amid Covid-19.
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The New York Times’ president and CEO, Mark Thompson, was among the first U.S. media executives to publicly state how Covid-19 would affect the publisher’s ad revenue when he said the business was seeing a “slowdown in international and domestic ad bookings.” That was in early March, even before Covid-19 was declared a pandemic. Thompson anticipated a 10% decrease in digital ad revenue in the first quarter.
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