Even as Ad Revenue Drops, New York Times Sets Subscription Records

The publisher will depend on subscription more than ever this year

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

The New York Times’ president and CEO, Mark Thompson, was among the first U.S. media executives to publicly state how Covid-19 would affect the publisher’s ad revenue when he said the business was seeing a “slowdown in international and domestic ad bookings.” That was in early March, even before Covid-19 was declared a pandemic. Thompson anticipated a 10% decrease in digital ad revenue in the first quarter.

In this morning’s earnings report, however, the figure is actually just shy of 8%, but print advertising was down 20.9%



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in