Brand CMOs Acknowledge the Need for Better Personalized Marketing Efforts

Opinion: Digital media is increasingly riddled with irrelevant and abrasive promotional content


Long proclaimed as a harbinger of a new era of hyper-personalized, targeted and effective marketing, digital continues to struggle to realize its potential. In exchange for offering up data, consumers deserve relevant and personalized content both in site experiences and ads viewed across the web. However, digital media is increasingly riddled with irrelevant and abrasive promotional content, such that consumers have turned to tools like ad blockers that streamline browsing.

More than 75 million U.S.

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