Etsy Announces New Tools for Sellers, and a Higher Transaction Fee

But will it make business owners happy?

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Etsy’s relationship with craft-makers on its platform isn’t as positive as it could be, but the company’s new suite of tools for sellers may finally make some business owners happier.

The 13-year-old ecommerce company is announcing a subscription model for sellers to potentially increase their sales and visibility on the site. Etsy is also increasing its transaction fee on July 16 from 3.5

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