Why Hashtags Matter for Today’s Brands

Is there any real value in attaching a hashtag to your posts? Do they deliver anything at all? How do you know if your hashtagging practices are actually reaching desired audiences and attracting more customers?

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The hashtag frenzy continues with no sign of abatement, from the mom posting those adorable pictures of the kids, to the millennial sharing every second and aspect of his or her daily life, to the small or large business trying to connect with new or existing audiences.

Rarely is a photo, comment, opinion, quip, response, etc. posted on any of the major social platforms without the seemingly requisite hashtag followed shortly thereafter.

As the business world continues to try to understand and leverage this whole social media thing, hashtags present yet another potentially confounding dynamic.



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