Estée Lauder Introduces AR Try-On Experience
Shopping online for beauty products can be difficult for consumers. Products look different on each person’s skin tone and face shape. So when it comes to beauty, consumers are, naturally, more likely to move forward with a purchase after seeing a realistic preview of the product on their own face and skin.
That’s where ModiFace’s Light Field Rendering technology comes into play. The augmented reality (AR) capability allows brands, like Estée Lauder, to offer consumers a realistic try-on experience through its Web and mobile sites.
“Estée
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in