ESPN.com Wants to Go Legit
Partners with Horizon, RealVu to test selling only viewable ad impressions
How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
ESPN has long avoided using ad networks, exchanges, or anybody else but its own sales staff to sell its digital inventory, which it views as premium.
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