ESPN Proves That Even Poker Videos Can Go Viral

This card game just got real

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

ESPN is known for keeping sports fans on the edge of their seats with football, basketball and hockey coverage. But what about poker? This week’s top spot in the Adweek/VidIQ top ten branded video chart comes from a dramatic YouTube clip that the sports broadcaster uploaded from the World Series of Poker.

The three-minute video follows players Connor Drinan and Cary Katz (who each paid $1 million to participate) during the final minutes of last week’s tournament.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in