Creative Convergence

Ericsson and Vodafone Are Using Virtual Reality to Show How 5G Works

Playing a VR game with slow internet connectivity is worse than you'd think

Adweek's Marty Swant tries playing a VR shooter with lagging internet.Courtesy of Marty Swant
Headshot of Marty Swant
By Marty Swant

March 1, 2018

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

BARCELONA, Spain—How do you promote one emerging technology? With another emerging technology.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Marty Swant

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

Recommended articles
Related Articles
Performance Marketing

This NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of Storytellingicon-image

By Marty Swant

Performance Marketing

Huge’s 2018 Holiday Gift Guide Is Full of Augmented Reality Easter Eggsicon-image

By Marty Swant

Performance Marketing

Samsung Unveils Its First Smart Speaker Alongside the Galaxy Note 9icon-image

By Marty Swant

Performance Marketing

Qualcomm Has a New Reality Show Competition For Creating Virtual Reality Appsicon-image

By Marty Swant

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

The Evolving Conversation on Health and Wellness

By Twitter