Facebook recently made some big moves to bridge the gap between its user bases on Facebook and Instagram.
Things like allowing Instagram Stories to be posted to Facebook and Facebook Canvas being used in ads for Instagram Stories are just a few ways that Facebook is using both platforms to increase overall user engagement.
At first glance, this might seem counterintuitive—most social platforms focus exclusively on growing their own user bases and containing user activity within their platforms, not bolstering another’s—but since Facebook owns Instagram, it actually makes perfect sense.
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