Equinox and Adobe Execs on the Future of Design and Creating the Best Brand Experience for Consumers

Plus, why designers will no longer exist on teams of their own

Content is everything and everywhere, a sentiment that Equinox’s director of digital design, Cecilia Farooqi, knows all too well. Farooqi is responsible for overseeing Equinox’s digital experiences and products, such as content on an Equinox email or in the club itself.

Adweek sat down with Farooqi and Ashley Still, vp, Adobe Creative Cloud Enterprise at the Adobe Summit in Las Vegas, to chat about the future of design, the challenges designers face and where the field will go in the future.

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