Interview: Why the ‘Epic Rap Battles of History’ Creators Have More Subscribers Than Justin Bieber

Peter Shukoff (aka Nice Peter) and Lloyd Ahlquist (aka EpicLLOYD) are setting records with their YouTube series, “Epic Rap Battles of History,” in which the two comedians parody historical figures and pop culture icons from Martin Luther King, Jr. to Bill Gates. In part one of our three-part interview, Peter and Lloyd explain their subscriber count, how fans influence their songs, and how to tell the two of them apart vocally. Here's an edited version of that conversation.

Peter Shukoff (aka Nice Peter) and Lloyd Ahlquist (aka EpicLLOYD) are setting records with their YouTube series, “Epic Rap Battles of History,” in which the two comedians parody historical figures and pop culture icons from Martin Luther King, Jr. to Bill Gates.

After reaching more than 1.2 billion video views and around 5.4 million subscribers on YouTube, ERB discovered that they had more YouTube subscribers than mainstream stars like PSY, Taylor Swift, Justin Bieber, College Humor, Nicki Minaj, and The Ellen DeGeneres Show.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in