Houston Chronicle Tops Facebook Publications; BuzzFeed Rules Twitter (Report)
The Houston Chronicle was the most effective print publication on Facebook, while Business Insider topped the digital-only list, and the two winners for Twitter were The New York Times and BuzzFeed, respectively.
The Houston Chronicle was the most effective print publication on Facebook, while Business Insider topped the digital-only list, and the two winners for Twitter were The New York Times and BuzzFeed, respectively.
Those rankings were based on the eValue tool from Engagement Labs, which is made up of engagement, impact and responsiveness metrics.
Engagement Labs elaborated on how it formulates its eValue scores:
Engagement is the level of interaction content receives on a specific social network. Impact is the reach content receives on a specific social network.
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