Are You Embracing Digitization?

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Every now and then you see these studies about who is or isn’t a “laggard” in some marketing technology. I always found the term a bit manipulative — after all, one man’s laggard is another’s smart shopper — but when it comes to digital transformation, or digitization, I think there’s something to it.

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