eMarketer Projected 927.9 Million Monthly Instagram Users by 2021

Wait: Didn’t the photo- and video-sharing network just report 800 million?

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Research firm eMarketer released its debut forecast for worldwide Instagram users, projecting 593.7 million monthly users at the end of 2017, with that number rising to 927.9 million by 2021.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in