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Research firm eMarketer released its debut forecast for worldwide Instagram users, projecting 593.7 million monthly users at the end of 2017, with that number rising to 927.9 million by 2021.
Instagram’s consistent growth and steady introduction of new features has made the Facebook-owned photo- and video-sharing network a force in influencer marketing, and the forecast from eMarketer came as good news to the top brass at several companies in that sector.
Adam Rivietz, co-founder and chief strategy officer of influencer marketing and content platform #paid, was heartened by eMarketer’s projections, telling Adweek that they show “how the platform has matured and evolved from an emerging, high-growth social network to a full-fledged mainstream destination.